Marketing as a career for Girls

Marketing as a career has largely been dominated by men and fairer sex have chosen to ignore this most interesting domain that throws lot of challenges and provides plenty of money too. This has happened primarily because Marketing has been misunderstood only as a sales job which involves field orientation that girls tend to ignore. This misunderstanding has resulted in fewer job opportunities available for girls after passing out their degree exams. However, this trend is changing rapidly and now we see lot of girls taking marketing as a career. Marketing is much more than a mere sales job and a whole lot of opportunities are available for girls who hate going out in the field. Some interesting and challenging job opportunities for freshers are enumerated below for readers’ convenience.

Sales Admin: Salesmen move out in the field and book orders from clients. Execution of those orders like arranging inventories, transportation, ensuring timely deliveries are sales admin jobs. Girls are generally preferred for this because of their patience and caring for minute details.

Major Account Management: Industries like Logistics operates with fewer clients but high business volume. Clients need to be carefully dealt and kept pampered. Girls with good communication skill, flare for dealing with clients, and a knack for dealing with complex issues are in demand for this kind of profile.

Event Management: Event management companies also prefer hiring young bubbly girls for managing a host of activities like client serving, admin, back hand support etc. Exhibition companies, marriage management companies are some of the prime recruiters for this job.

Online Marketing: Companies like Flipkart, Jobong, Yebhi, indiatimes shopping are some of the companies that collect orders thru internet, arrange merchandise and delivers to their clients after receiving payment in advance.

Viral marketing: Viral marketing refers to using social media like facebook to produce increase in brand awareness.  Girls are welcome for this job because of their patience and ability to sit for longer hours.

Promoters: Companies prefer to generate data by organizing activities in malls, cinema halls and markets. Walk-in customers are approached and asked to fill in certain details like Name, Tel Number, E-mail ID etc. Girls hardly get a negative response from prospects and end up collecting lot of data which is very valuable for the companies. They are handsomely paid for the data itself, appointments generated and sales converted from their data.

Product Promotion: Gone are the days when you will advertise a new drink on television and it will be sold. Eatables like chips, chocolates, jam, drinks, are promoted by arranging stalls in the malls and requesting clients to taste the product. Girls are most suitable for this kind of activity because housewives identify them as one of them and trust on their words.

Venue Selling: In venue selling prospective clients are invited to a place and a formal presentation of the product is given. Clients are lured by on the spot discount and other freebies. Girls are hired for this job because of the high value of the products and rank of the clients. 

This is not an exhaustive list but some of the activities where opportunities exist for fresh graduates. There could be several other industry specific activities where girls are more in demand. One needs to keep a close vigil on the market for newer trends and opportunities.